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Public Speaking, 60 seconds to convince – Başarılı bir Konuşmacı Olmak, İkna etmek için 60 saniye



Tools of the Trade : Public Speaking – 60 seconds to convince

Turkish Coffee Briefings hosted András Baneth as the guest speaker for Young Professionals in Foreign Policy meeting on December 11, 2014. The event consisted of a mini-seminar aiming to improve public speaking skills of the participants.

TurkishCoffeeBriefingsMr. Baneth talked about the importance of communication, as everyone –especially in Brussels- is in the business of communicating ideas, whether we are trying to trigger change, to convince someone to join our side or to unlock a funding. The goal of the event was to acquiring the skills to communicate more effectively, in a shorter amount of time by merging the concept of ‘The Elevator Pitch’, which is a business term for trying to convince someone in an elevator in less than 60 seconds, and ‘SUCCES’, the acronym used to establish 6 principles in successful communication.


The event concluded with a mini-workshop where the participants spoke about themselves and their ideas by using the ‘SUCCES’ technique within the 60 seconds time frame.



İşin Püf Noktası: Başarılı bir Konuşmacı Olmak – ikna etmek için 60 saniye

Türk Kahvesi Brifingleri’nin 11 Aralık 2014’te yapılan toplantısında konuşmacı András Baneth, Dış Politikada Genç Profesyoneller (Young Professionals in Foreign Policy) topluluğu için başarılı bir konuşmacı olmak konusunda kısa bir seminer verdi.

TurkishCoffeeBriefingsİletişimin önemi hakkında konuşan Baneth, bir fon için destek almak, fikrimizi diğer insanlara aktarmak veya bir değişimi sağlayabilmek için olsun, aslında -özellikle de Brüksel’de- herkesin iletişim dünyasının bir parçası olduğunu anlattı. Toplantının amacı AB kurumları, AB ile yakın çalışan kurumlar ve diplomatik çevrelerden katılımcılara daha iyi iletişim kurmaları ve bunu en kısa süre içinde yapabilmek için yardımcı olmaktı. Bu teknikler bir iş dünyası terimi olan ‘Asansör Konuşması’ yani bir kişiyi bir asansörde 60 saniye içinde ikna edebilmek amacını taşıyan başarılı iletişim için altı ilkeyi içeren ‘SUCCES’ (başarı) kısaltması kullanılarak anlatıldı.

Toplantı katılımcıların kendileri ve fikirleri hakkında ‘SUCCES’ teknikleriyle hazırladıkları 60 saniyelik konuşmalar için çalıştıkları kısa bir workshop ile sona erdi.


How Can Public Private Partnerships Stimulate Innovation Economy? What Can be the Role of the Industry? Guest Speaker: Sinan Tumer


Guest speaker Sinan Tumer :

Sinan TumerSenior Director SAP Co-Innovation Lab Sinan Tumer is the Senior Director of SAP Co-Innovation Lab in the East Coast region of USA. He is responsible for establishing an open innovation process by harnessing SAP’s partner ecosystem to deliver innovative business solutions to SAP’s customers. Previously he was responsible for managing international research policies at SAP Research with special focus on Research & Innovation deployment and early adoption programs of the US and EU governments. During his long career at SAP America, he held various management positions like Director of Operations at SAP Research, Consulting Director of the US North East region and Software Partner Alliance Director. Prior to joining SAP, he had held various IT management positions at various Consumer Goods companies and Systems Integration consulting positions at Andersen Consulting and Price Waterhouse. Sinan has a Master degree in Systems Engineering and a Master of Science in Computer Sciences, both from Georgia Institute of Technology.


TCB Sinan Tumer 3

Why is innovation topic important? What  is this hype around it?  It is important for governments because innovation drives economic growth, job creation and social impact. It is important for the industry because innovation drives revenue growth. It is important for the society because it enables better life for citizens.

It is worth mentioning some concrete examples:

  • 70% of productivity comes from innovation whereas only  other 30% come from human and physical capital
  • Most innovations are enabled by ICT – general purpose enabling technology
  • $1 investment in ICT creates $25 economic value, whereas $1 investment in non-ICT returns $1
  • Something unique happens when human capital and other workplace practices are combined with information technology.
  • By 2020 the Internet will add $3.8 trillion to the global economy- more than the total GDP of Germany.
  • ICT was responsible for 75% of S. productivity growth from 1995 to 2002, and 44% from 2000 to 2006.
  • McKinsey estimates that because of the Internet, 2.4 jobs were created for every 1 job lost.

 See the slides >> Sinan Tumer-Presentation-Turkish Coffee Briefings

In a typical innovation cycle there are 4 stages

  • Discovery (basic research)
  • Inventions (applied research)
  • Innovation (First test pilot product or service )
  • Implementation (Commercial product, go to market)

Governments provide 70% of the funding for the first two stages. Third and fourth stages are funded by the industrial investors.

 In order to real innovation take place, the invention has to be implemented, in other words it has to be taken out of a “lab” environment to the “market”.

The 4-step cycle is not straight forward and gets complicated. It is a challenge toTCB Sinan Tumer 1 transition from the Invention stage to the Innovation stage. There is a “huge” innovation gap which can be called “Valley of Death” with uncertainties and challenging obstacles such as government regulations, lack of investment funds, unclear market benefits or competitive obstacles. Governments can push research funds but unless there is a market accepting inventions, the “innovation gap” will remain. Market demand has to be created for innovative products and services to attract investment funds for innovation.

How can we overcome this challenge? Creation of a Co-innovation Ecosystem can enable successful transfer of Research Results into breakthrough Innovations that is  creation of Public Private Partnerships consisting of Governments, Universities and industry:

Each of the ecosystem’s “partners” has unique roles to play in the innovation cycle. 

  • The role of the government is to set national innovation agenda, priorities and regulatory policies. . Governments do not innovate but they fund research. They also create demand to procure innovative products (Pre-Commercial Procurement for example)
  • Universities conduct basic and applied research, develop intellectual capital, but rarely take inventions to the market although recently there are universities supporting startup (spinoff) programs through their technology transfer offices, especially in the US.
  • The role the industry is to take inventions to the market; this is where the economic and the social impact take place. Innovative industries can vary by size, SME, startup, large company with existing innovation infrastructure and  university spinoffs.


Stakeholders, although they have different goals and objectives, have to work together to get to the “Promised Land” which is a society built upon Innovation Economy, where knowledge is constantly created and economic sustainability  is the norm.  However it is not a straight forward road to get there, there are barriers on the way!


Turkish Coffee Briefings is a roundtable debate club in Brussels. The sessions are introduced by a guest speaker, followed by 45 minutes of exchange of views by participants. Turkish coffee and delights are served. The topics are selected in relation with the current European social, political and economic agenda. Each session may be followed by a short report summarizing the debate points based on the Chatham House rules. The purpose is to create an intellectual framework of debate from a selected group of participants, structured in a way to enable open discussion and stimulate new ideas. 



“Turkey’s Political Outlook and European Challenges”, Guest speaker: CHP President Kemal Kılıçdaroğlu

Turkish Coffee Briefings Meeting, European Parliament Guest speaker: Kemal Kılıçdaroğlu, CHP President, Main Opposition Leader of Turkey, Vice-President of the Socialist International “Turkey’s Political Outlook and European Challenges” Introductory remarks by Alojz Peterle (EPP), MEP, President of the Friends of … Continue reading